CheetahMail, an e-mail marketing and Web analytics firm owned by Experian, is expected today to announce that it is completely compliant with DomainKeys e-mail authentication specification.
The New York company said it is applying the DomainKeys signature to all messaging for domain-managed clients. CheetahMail, which along with Bigfoot Interactive is among the largest e-mail service providers to implement DomainKeys, also complies with SPF and Sender-ID requirements.
“DomainKeys helps to ensure that our clients’ customers know that their e-mail is coming from them and not someone else,” said Ashley Johnston, CheetahMail director of marketing. “At this stage, it's not going to inhibit a fraudulant e-mail from making it into the inbox, but it has the potential to at a later time.”
Yahoo introduced DomainKeys as an e-mail authentication specification. The initiative requires senders to use public and private key cryptography to help receivers authenticate both the sender’s domain and the transmission integrity of the message.
With DomainKeys, CheetahMail clients are assured that Internet service providers recognize their messages, differentiating them from junk or fraudulent e-mail.
CheetahMail’s client roster includes Safeway.com, National Geographic, Audi, H&R Block, CompUSA, Restoration Hardware, J. Jill, Starbucks, Sky Mall, WeddingChannel.com, Bacardi and DM News.
Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters