Cesari Response Television, Seattle, launched a web site that provides tips and guidelines for the production for a successful infomercial. The site, which is located at www.crtv.com, also provides information on CRTV.
“Industry Tips,” a page on the site, includes a checklist of a dozen elements that can go into a successful infomercial. Also featured is an article by Sean Fay, vice president and executive producer, that offers advice on how to most effectively work with an infomercial production company. The site also offers overviews of CRTV's production and media planning and buying capabilities.
CRTV produced infomercials for The George Foreman Grill, Quick 'n' Brite, Sonicare, Beyond the Bristles and The Juiceman's 75th Birthday Show.
