Geoffrey W. Peters, president/CEO of CDR Fundraising, has been elected president of the Direct Marketing Association of Washington.
Mr. Peters, who became DMAW president on Jan. 1, will serve a one-year term. Outgoing DMAW president Thomas Ugast formally handed over the reins to Mr. Peters during the DMAW’s annual membership meeting Jan. 18.
A member of Alexandria, VA-based DMAW since 1994 and a frequent speaker at the organization’s annual conference and other educational events, Mr. Peters was first elected to the DMAW board of directors in Jan. 2005.
In 2006 he served as DMAW’s co-chairperson for its inaugural Bridge to Integrated Marketing and Fundraising Conference, pairing DMAW with the Association of Fundraising Professionals Washington chapter in a joint conference venture.
As president of DMAW, Mr. Peters will serve as chief spokesman and provide strategic leadership for the 1,500-member organization. Goals during his term include producing the second annual Bridge to Integrated Marketing and Fundraising Conference; maintaining and improving services to members; and continuing to build DMAW as the largest, independent regional direct-marketing association in the United States.
CDR Fundraising Group, based in Crofton, MD, provides a full suite of services, including direct mail and advocacy fundraising, list brokerage and management, corporate sponsorship and mission-marketing assistance, workplace giving solutions, and organizational consulting.