Business-to-business marketing communications agency, CCMR Advertising, Kingston, NY, has been chosen agency of record by RestaurantMarket.com, New York, for a 1.5 million-dollar marketing campaign directed at foodservice professionals.
CCMR's marketing program for the newly launched dot.com company will include direct marketing, collateral, trade show /event management public relations.
Philip Krish, RestaurantMarket.com's founder/CEO, said he liked the idea of dealing with a smaller advertising agency outside of the city.
“They have a wealth of experience in the business-to-business arena, [but being] a smaller firm ensures me of more personalized service”
CCMR has focused on the business-to-business market for twenty years. Clients include IBM, Hitachi Computer Division, Avstar News Systems and Nokia VPN Technology.