Customer Communications Group, Denver, a full-service marketing agency, announced Friday that it has formed a strategic partnership with IntelliStats Inc., Castle Rock, CO, a statistical modeling, market research and database analysis service.
The partnership will allow CCG to provide analytical, market research and database marketing consulting services in support of loyalty marketing programs developed by CCG.
The partnership will provide clients with greater access to strategic market information and analysis tools, according to CCG.
The two firms will work together to develop database marketing analysis services for the effective implementation and management of loyalty-based marketing programs.
