Private equity firm Catterton Partners has acquired On Target Media LLC, which does business as Healthy Advice Networks. Petsky Prunier, a marketing investment bank that worked closely with On Target Media on the deal, announced the deal yesterday.
Healthy Advice Networks designs and provides health education digital programming and print materials to physician office waiting rooms and examining rooms.
Boston, MA-based Alta Communications invested in On Target Media in 2004. According to Sanjay Chadda, lead banker on the case and managing director at Petsky Prunier, “[Alta] is a very successful media investor and did a great job of helping [On target] grow.”
Chadda also explained that Catterton Partners is a well-suited firm for this opportunity. “They have a lot of experience in out-of-home media and marketing services,” he said.
The entire management team at On Target Media is staying intact through the transition.
Eric Brielmann, managing director of Joele Frank, Wilkinson Brimmer Katcher, that represents Catterton Partners confirmed the acquisition. Spokespersons from Catterton Partners and Healthy Advice Networks could not be reached by press time.