The Noise

The confusion, pressure, and cultural static that distort clarity.

Accenture keeps buying capabilities it used to claim it already had

Half of 2016’s hottest buzzwords will embarrass you by 2018

The slow erosion of disagreement as a healthy communication tool and what replaced it when nobody was watching

Why Patagonia telling you not to buy its jacket was one of the most profitable ads in retail history

What AI-generated sympathy is doing to human grief

Why most online retail “strategies” are just panic dressed up as innovation

A behavioral scientist says the real reason people can't stop doomscrolling isn't boredom or addiction. It's an unmet need for controllable uncertainty.

A behavioral scientist says the real reason people can’t stop doomscrolling isn’t boredom or addiction. It’s an unmet need for controllable uncertainty.

Researchers say the real reason people doomscroll before bed isn't boredom or habit. It's a form of revenge against their own day.

The real reason people doomscroll before bed isn’t boredom or habit. It’s a form of revenge against their own day.

Why opt-out compliance is a values question, not a technical one

The Gmail tab that marketers fear is actually where people go to buy