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Your Kids Marketing Goes Online to iVillage
Marketing services company Snyder Communications, Bethesda, MD, has announced an agreement with iVillage, New York, to expand Snyder's…
1 Million-Plus Campaign Uses All Media — and Humor
Reinforcing a theme it has driven home repeatedly over the past few years, the New York State Nurses…
MarketHome Offers Shopping Service
Online direct marketing services company MarketHome, Walnut Creek, CA, announced that its e-mail shopping service (www.markethome.com) will be…
MyPoints Rewards Program Adds 11 Sites
MotivationNet, Schaumberg, IL, has signed up 11 more companies to its MyPoints rewards program, bringing the number of…
Spiegel Posts $33M Net Loss for FY97
A fourth-quarter earnings increase of 61 percent over 1996 was not enough to buffer cataloger Spiegel Inc. from…
Infomercial is Driving Factor in Golf Club Success
Barney Adams, president of Adams Golf, Plano, TX, stood 30 feet from his 1,500-square-foot booth at Orlando's PGA…
NordicTrack Shifts Focus Toward Retail
NordicTrack, acknowledging that its own efforts in direct response television have fallen short, is switching its marketing attention…
Psychic Friends Firm Goes Bankrupt
Perhaps even the Psychic Friends could not have predicted it. Inphomation Communications Inc., Baltimore, MD, filed for Chapter…
USPS Shouldn't Get Sidetracked in Others' Jobs
Congress is working on a bill to dramatically re-invent the U.S. Postal Service. Ben Franklin is no doubt…
On the Right Track?
Editorial: NordicTrack's plans to dispense with its DRTV marketing department, telemarketing operations and a manufacturing plant again demonstrates…