News

Database marketers take heed: Over the past decade, predictive models have become the database marketer's weapon of choice…

United Parcel Service of America has announced that it will offer money-back guarantees on on-time deliveries of commercial…

Cendant Corp. suffered a major blow as the Wall Street darling unraveled amid an investigation of major accounting…

As the automotive industry becomes more adept at collecting internal customer information, it is turning to database marketers…

Did you hear the one about the e-mail marketer who not only had no fear of being labeled…

Branding of packaged goods has been a staple in the ever competitive world of retail supermarkets, but now…

Retail giant Sears, Roebuck & Co. has implemented a new credit-decision-support software system in its more than 3,000…

The healthcare group created by advertising agency Gillespie's acquisition of healthcare marketing firm RAR & Associates plans to…

Cereal maker General Mills and Major League Baseball are breaking new ground by using a video game in…

A mail campaign created by The Herlihy Marketing Group uses a visual joke to warn Internet users of…