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Former GSN President Eyes Local Stations for Paid Programming
Barbara Laurence, the former chairman and CEO of the now-defunct Global Shopping Network, launched a new company this…
Database Products & Service
ACORN, CACI/ PerformanceData The U.S. Marketing Systems Group of CACI International Inc., Arlington, VA, an international information technology…
Great! Response President Born to be a Marketer
If anyone was born and raised in the world of direct response television, it is Garrett Bess. With…
Mailers Respond to McHugh's H.R. 22 Changes
The Mailers Coalition for Postal Reform focused on how postal rates are set in written comments submitted to…
Media Rates Rise Again Without Ab Frenzy
Infomercial media rates have risen strongly again, but this time a “hit” category of products is not driving…
Higher Infomercial Rates Push Marketers into Spots
Direct response industry pundits began declaring a year ago that the short form spot would once again be…
Advertisers Weigh Impact of FDA Rulings
A Federal Drug Administration ruling last August designed to open up the direct response market for prescription drug…
Ray Cook, Black Rock Hit Airwaves with Golf Infomercials
In an attempt to replicate the astonishing infomercial success of Adams Golf Inc., Austin, TX, several golf equipment…
Food Network Cooks Up DRTV Merchandise Offers
The Food Network, the cable channel based in New York, is developing new initiatives to license its name…
Save on Media Buys: Air Profitable Commercials Only
The age-old guideline for making money in financial markets is: buy low, sell high. The direct response industry…