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Cooperation, Feedback Key to Success
Two opposite but equally strong trends are occurring in the hi-tech marketplace: * The collapse or “disintermediation” of…
CENSUS 2000 Mailers Voice Views on Sampling
Not only are direct mailers concerned about the fate of Census 2000 after Martha Farnsworth Riche?s resignation last…
Worldata Buys Back WebConnect From CMP Media
List-management and database marketing firm Worldata announced Jan. 12 that it bought back publisher CMP Media’s 50-percent interest…
California Considers Spam Ban; Will More States Follow?
In what some see as the beginning of a waterfall, California state Assemblyman Gary Miller introduced a bill…
Mailer’s Software Debuts List Enhancement Service
Mailer’s Software, San Clemente, CA, has introduced a service providing 12 types of list enhancement for bulk mailers…
Postal Delivery a Mixed Bag Over Holidays
While the U.S. Postal Service says it improved service over the holidays, Standard A mailers report mixed results.…
Advantages Seen in National Media, ValueVision Merger
What happens when an unprofitable infomercial marketing company merges with a TV shopping company with a history of…
Japanese DM Fears More Failures After Forbell Collapse,But Sees Bright Lights
TOKYO — Japanese direct marketers are waiting for the other shoe to drop following the bankruptcy last month…
QVC Completes First Year in Germany, Expects to Break Even in 1999
DUESSELDORF, Germany — QVC racked up sales of 20 million German marks ($11.1 million) from 100,000 customers in…
AMA's Seminar Business Booming In Mexico,Return to Profitability After Recession
MEXICO CITY — The American Management Association dropped 2.4 million brochures to the top 20 cities in Mexico…