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Put Communication, Speed to Work for You
Improvements in the development, production and mailing of direct mail pieces are brought about by the intelligent blending…
Ailing Ultrafem Halts DRTV Marketing Campaign
Ultrafem Inc., faced with a financing crunch and internal management changes, has put its direct response television campaign…
Fitness 'Not a Fad': Study Shows Strong Influence of Infomercials
ATLANTA — TV advertising, particularly infomercials, is one of the most important factors in affecting purchase decisions of…
Infomercial is Driving Factor in Golf Club Success
Barney Adams, president of Adams Golf, Plano, TX, stood 30 feet from his 1,500-square-foot booth at Orlando's PGA…
NordicTrack Shifts Focus Toward Retail
NordicTrack, acknowledging that its own efforts in direct response television have fallen short, is switching its marketing attention…
Psychic Friends Firm Goes Bankrupt
Perhaps even the Psychic Friends could not have predicted it. Inphomation Communications Inc., Baltimore, MD, filed for Chapter…
USPS Shouldn't Get Sidetracked in Others' Jobs
Congress is working on a bill to dramatically re-invent the U.S. Postal Service. Ben Franklin is no doubt…
On the Right Track?
Editorial: NordicTrack's plans to dispense with its DRTV marketing department, telemarketing operations and a manufacturing plant again demonstrates…
Guthy-Renker Direct Boasts Strong First Year
Guthy-Renker Direct, the fledgling subsidiary of Guthy-Renker Corp., Palm Desert, CA, boasted a strong first year with several…
Metromail, Henricks Settle
Metromail came to a joint agreement with First Data Corp. on Feb. 20 to drop its lawsuits against…