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NYU Course Offers Self-Marketing Basics
A new class being offered at New York University will teach students how to better market themselves to…
CENSUS 2000: Mailers Voice Views on Sampling
Not only are direct mailers concerned about the fate of Census 2000 after Martha Farnsworth Riche’s resignation last…
Hallmark, Polk Hope New Car Card Drives Customer Loyalty
Hallmark, which has a greeting card for almost any occasion, now produces cards to congratulate car buyers and…
Two Programs Make Use of Web and Warehouse
Enthusiasm for new technologies follows a well-known, two-humped pattern. First, there's a peak of excitement when the technology…
Maryland Drivers Demand Privacy
Today's privacy column has nothing but bad news for marketers. If you have been having a tough day,…
First USA, New York Life Go Platinum Credit Card Gives Insurance Company Access to Customers Each Mo
One of the nation's largest credit card issuers has expanded its partnership relationship by introducing a platinum card…
AlphaGraphics Campaign Mixes, DM, TV ; Mailings Will Tie Together What Print Ads, Commercials Highli
AlphaGraphics Inc., Tucson, AZ, launched a nationwide advertising campaign last week that includes an extensive direct mailing program,…
Worldata Buys Back WebConnect
List-management and database marketing firm Worldata announced last week that it has bought back publisher CMP Media Inc.ís…
Free Software Gives Politicians a Boost, Mailer's Program Reduces Printing Costs, Improves Address D
A software company is planning to assist in one of the country's oldest annual direct mail campaigns in…
J.Crew Lays Off 100 Workers After Disappointing Year
J.Crew Group, New York, has dismissed 100 workers, or 10 percent of its salaried employees, following a year…