News

Sales of homeopathic, herbal and natural remedies via direct-response television could blossom this year, as both manufacturers and…

Tactica International Inc., New York, a marketer of products through DRTV campaigns, formed a new company, Igia Direct,…

HSN Direct, the infomercial marketing firm affiliated with the Home Shopping Network in St. Petersburg, FL, is struggling…

One area of recent speculation among marketers of videotapes is whether the DRTV campaign for the “Jerry Springer…

With readership down and advertising revenues up throughout much of the newspaper industry, some of the country's biggest…

K-Tel International Inc., Los Angeles, acquired the major media assets and some assumed debt of Regal Shop International,…

Thane International Inc., a DRTV marketing company in LaQuinta, CA, began renting its list of buyers of the…

Xerox Corp. tapped Wunderman Cato Johnson-Rochester to create integrated marketing campaigns for its North American Retail Operations program…

Brylane Inc., New York, saw double-digit increases in sales and income for fiscal 1997 ended Jan. 31. Pro-forma…

ALC of New York (ALC) announced March 18 that it will take over management of the Hammacher Schlemmer…