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Campaign Appeals to Pet Owners
In a two-pronged venture that provides consumers with pet-care information and companies with direct-marketing opportunities, the American Society…
Levi Strauss Mailing Targets Teen Girls
Responses still are trickling in from a mailing dropped two weeks ago by Levi Strauss and Co. that…
Ostertag Pays Tribute to Foster
BOSTON–In a speech that was in large part a tribute to Tom Foster, founder of Foster & Gallagher…
TeleServices International Signs on With Recovery Network
TeleServices International Group Inc., St. Petersburg, FL, a provider of outsourced teleservices, has signed a five-year service agreement…
Harold's Reports 1Q Sales up 18%
Harold's Stores Inc., Norman, OK, announced last week that its first-quarter sales ending May 2 were up 18.1…
Share Group to Acquire Great Lakes Communication
Share Group, Somerville, MA, a teleservices provider for nonprofits, will gain access to alumni associations and traditional charities…
Fabulous Creative? Couldn't Tell
NEW YORK — A panel of direct marketing's top agency creative executives wrestled with a visual presenter's worst…
Net Ad Campaign Promotes Web Movies
In an Internet advertising campaign that doesn't include a single banner ad, Stein Rogan & Partners hopes to…
Time Warner Spreads Goodwill
Time Warner Inc. is in the middle of a $4 million marketing plan that combines direct mail, television…
ICT On the Rebound With Increased Earnings
On the rebound after diluted earnings discouraged investors last year, ICT Group Inc., Langhorne, PA, an international provider…