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New USPS Program Targets Canada, Three Other Major Markets
LINCOLN, NE — The USPS is developing an exiting new program designed to help US mailers move into…
Heller Financial Inks Deal With May & Speh
Billion-dollar financial services company Heller Financial, Chicago, has begun a three-year contract with May & Speh, Inc., Downers…
First-Class Mailers Rebut Prepaid Reply Plan
The U.S Postal Service is facing rebellion from its largest constituency, First-Class mailers, over a proposed service that…
MBNA To Enter Canadian Credit Card Marketplace
card lender in the US, will enter the Canadian credit card market by the first quarter of 1998…
After the Asia Meltdown: DMA to Focus on Latin America
NEW YORK – Latin America's direct marketing potential in the wake of the Asian meltdown will take front…
Technology Rings Up Call Center Success
Inbound call centers, outbound call centers, call centers for consumers and business-to-business marketing and call centers specializing in…
Leadership Issues
Back in early November, Robert J. Levering, then-senior vice president of catalog issues for the Direct Marketing Association,…
Japanese DM Crime, Cultural Gaffes, and Other News
TOKYO — Recently working on an assignment to research mailing lists in Japan, a colleague and I were…
SuperNutrition Sees Healthy Response to Campaign
Brandishing a targeted print campaign that hit readers bent on healthy living, nutritional supplement manufacturer SuperNutrition, San Francisco,…
Two Canadian Mailers Ponder US Market Potential
HALIFAX/TORONTO – Two Canadian catalogers are testing the US market for their goods that range from golf accessories…