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Gary Player, Golf One Announce Merger
Gary Player Golf Equipment, which has seen sales increase 2,000 percent in the past year because of direct…
Uni-Mail, MGT Settle out of Court in Thulin Suit
Marjorie Webb, president of list management firm MGT Associates, Los Angeles, and Mike Bryant, president of list broker…
James F. Holmes Named Acting Census Leader
Commerce Secretary William M. Daley announced Jan. 30 that James F. Holmes will serve as acting director of…
Fraud Checker CyberSource's Transaction Volume Triples
Online credit-card fraud detection service bureau CyberSource Corp., San Jose, CA, announced that it processed close to 600,000…
NordicTrack Retreats From DRTV Marketing
Exercise equipment manufacturer NordicTrack Inc., Chaska, MN, announced Jan. 29 that it would restructure its direct response marketing…
SecureTrans Helps Lower Fraudulent Sales on the Web
After implementing a new hardware safety communication service designed specifically for the direct marketing industry, online software retailer…
Yahoo Finance, E-Loan Launch Loan Center
Internet search site Yahoo and E-Loan have teamed up to offer an online mortgage service for consumer home…
RFMplus Welcomes Mokrynski to Alliance
RFMplus, a cooperative database of hotline names formed last March by an alliance of three direct marketing service…
3 Companies Unite to Create Debit Bureau
Deluxe Corp., St. Paul, announced Jan. 28 that it has formed an alliance with Fair, Isaac and Co.,…
In a Sea Change, Co-op Mailers Target Like Sharpshooters
Seemingly without exception, co-op mailers are answering client demands for increased ad-dollar accountability by offering household targeting previously…