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Banners Say 'Buy' in E-Shift as Bauer Loads New Tech
Eddie Bauer is betting that credit-card enabled, or transactional, Web banner ads will spur impulse buying. On Feb.…
ABI Going on Buying Binge
Consolidation is the strategy being adopted by major players such as American Business Information Inc. (ABI), Omaha, NE,…
Dell's FY98 Revenues Jump 58.9 Percent to $12.3 Billion
Dell Computer Corp., Round Rock, TX, reported last week that revenues for fiscal 1998 soared 58.9 percent to…
Forsaking Tradition, Brides Turn to Mail Order
Since the first of the year, more than 25 Chicago-area women have become mail-order brides. It's not what…
Software.net Announces Plans to Go Public
Online software computer retailer software.net, San Jose, CA, announced this month that it was filing a registration statement…
Kent & Spiegel Woes Lead to Layoffs at Williams
DRTV media buyer Williams Worldwide Inc. laid off nine people as a major client, Kent & Spiegel Direct…
Sangerman Sees DRTV Move To Media Forefront
When it comes to seeing everything in the direct response television industry, Rick Sangerman is the king of…
Web Advertising Calls for Marketing 101
The Internet gold rush is in full steam in the hi-tech arena. “There's gold in them thar’ hills”…
Virtual Call Centers Can Create Concrete Results
The ability to link multiple call centers into a single, networked “virtual” center is least remarked about outside…
Egghead Shifts Focus to Internet Commerce
Battling declining revenues and losses in its retail channel, computer retailer Egghead Inc. will close its 80 retail…