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Access Inks Best Buy as Program Sponsor
Access Television Network, a provider of paid programming to local cable systems that is based in Irvine, CA,…
Provide E-Mail Recipients Lots of Opt-Out Chances
The other day I got a call from a friend who was interviewing for a job at a…
Perry Judd's Spends $25 Million on New Press, Bindery Line
Perry Judd's Inc., Waterloo, WI, has announced a $25 million expansion of press and bindery capabilities. The company…
Qualitative Marketing Software Unveils Merge/Purge Library
Data enhancement and data quality technology company Qualitative Marketing Software Inc., Clearwater, FL, has unveiled a device that…
K-Tel Net Income Drops
K-Tel International Inc., Calabasas, CA, reported a drop in net income of 48 percent to $438,000 during its…
Producers See Boom in Short Form Arena
Selling a product or generating a sales lead in two minutes or less is challenging, but more advertisers…
Cendant Targets 30 Million in Ticketmaster Deal
Cendant Corp. has expanded its transfer plus marketing program through an agreement that the real-estate and travel conglomerate…
GMC Campaign Explores New Terrain
Pontiac GMC, a unit of General Motors Corp. in Detroit, MI, launched a new advertising campaign last month…
Asia Collapse an 'Economic Aberration'
SAN FRANCISCO–Asia/Pacific will continue to offer U.S. direct marketers great opportunities for sales and profits despite the economic…
Put Communication, Speed to Work for You
Improvements in the development, production and mailing of direct mail pieces are brought about by the intelligent blending…
