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Marketing General Helps Vocational Association Grow
Through its new assignment from the American Vocational Association, Marketing General, Alexandria, VA, is helping the group form…
Integration Spurs Cramer's Growth
Cramer-Krasselt's 1997 billings of $320.3 million represent not only a 22.6 percent increase from the previous year, but…
Grizzard to Aid Liberty Life Unit With Test Mailing
Grizzard will kick off its new partnership with Liberty Specialized Marketing, a mortgage life insurance unit of Liberty…
Postmaster General Names New Vice President
Postmaster General Marvin Runyon announced March 10 the appointment of Michael J. Shinay as U.S. Postal Service vice…
Mail-Order Music Clubs Rethink Strategies
The music industry's two biggest mail-order players are looking to spin new life into their businesses after posting…
Hyatt International Uses Database to Better Serve Its Guests
CHICAGO — Hyatt International Corp. is aiming to heighten awareness of customer needs by adopting a company mission…
Acxiom Offers InfoBase Database as a List
InfoBase, Acxiom's multisourced consumer database, is now available as a list. Although print ads have been running for…
KGP Helps Chicago's Field Museum
In assisting Chicago's Field Museum of Natural History with its new member-acquisition program, direct marketing agency Kobs Gregory…
iMarket, Goldmine Form Marketing Alliance
iMarket Inc., Waltham, MA, has entered into a strategic alliance with Goldmine Software Corp., Pacific Palisades, CA, to…
Guppy 22 Plans Generation Y Catalog
With its Internet presence, grass-roots marketing force and twentysomething management team, Guppy 22 hopes to make a splash…
