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Pitney Bowes to License PC Metering Technology
DMers interested in using online postage for their direct mail programs can add Pitney Bowes to their roster…
Cendant Enhances Internet Presence
Real Select Inc., which operates the real-estate Web site www.realtor.com, has become the exclusive, endorsed provider of Web-related…
Spam Gets Its Rightful Place on the Web
Finally, Spam has a fan club on the Internet. It comes courtesy of a new Web site at…
Integrated Solutions Offer Marketers More Bang for the Buck
Today's print customers want more than just print; they want multiple mediums to distribute information. To meet these…
Hotel Tool From Pegasus Takes Flight
Pegasus Systems is leveraging its vast hotel and travel transaction data to create an industrywide data-mining service that…
Dell Beats Expectations, Announces Stock Split
Dell Computer Corp. proved the efficacy of its direct marketing model once again this week when it reported…
UPU sponsors Russian workshop
ST PETERSBURG, Russia – Some 250 people from 20 countries gathered here late last month for a direct…
Net Ad Agency 24/7 Announces IPO
Internet advertising agency 24/7 Media, New York, has announced an initial public offering of its common stock. 24/7…
Online Ad Panelists Take Targeted Jabs
NEW YORK–Amid growing pressure for online advertising to deliver better results, panelists squared off over ad targeting at…
Canadian response rates rising
WHITE PLAINS, NY – Canadian response rates are coming back strongly after a six year recession with the…