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Competitive Issues Cloud Cendant-RAC Merger
Still reeling from its disclosure of widespread accounting fraud, Cendant Corp. is now facing a delay in its…
Campaign Promotes New FaxSav Service
To some companies the idea of their employees having the ability to send and receive faxes without leaving…
It's Everywhere, You Know
It's nothing new, advertising hitting you wherever you turn. On the readout at the gas pump as you're…
Practice What You Preach
Don't choke on your cappuccinos folks. You will be surprised to learn that William Greene doesn't practice what…
Eddie Bauer, Giant Go Tandem for Bike Line
Eddie Bauer, Redmond, WA, and Giant Bicycles, Rancho Domingueze, CA, will begin promoting their new co-branded line of…
A Picture-Perfect Consumer Data Mart
As I help my husband set up the marketing database for his custom picture frame shop, I'm reminded…
*DMA Ethics Panel Starts Naming Names
The Direct Marketing Association for the first time this week named two companies it said did not cooperate…
Ads Encourage Doctor-Patient Dialogue
A year ago, the Food and Drug Administration created a Draft Guidance regarding the advertising of prescription products…
To Target or Not to Target?
The Internet advertising world is buzzing about the power of targeting. Analysts and the media have championed targeting…
Dell Partners With AT&T, Excite, SBC
Dell Computer Corp., Round Rock, TX, this week announced agreements with AT&T Corp.'s WorldNet Service, Excite Inc. and…