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Aim at moving targets
It is well known that American movers are a promising marketing segment. When taking on a new address,…
Soft drink packaging designed by artists grabs attention
Situation: Mountain Dew, the lime-green soft drink, decided to use packaging to support the arts with the Green…
SEM agency vs. in-house team: let’s get the facts straight, folks
DM News contributing editor Sara Holoubek wrote an article last week titled “The Buy vs. Build Argument in…
Spotlight conversation with Christopher N. Long, CMO, Litle & Co.
Q: The debate over who’s responsible for the security of credit card data is heating up since the…
Keys to attracting magazine readers
There are many direct marketing strategies and tactics that can be used to help magazines increase circulation. Four…
Optimizing images delivers online
Amanda Watlington, Owner, Searching for Profit To capitalize on growing searcher interest in vertical content such as images,…
Convergence of e-mail and direct mail marketing
When interactive marketing was in its infancy, many experienced, knowledgeable and intimidated direct marketers stood back and let…
Creative campaigns from HoneyBaked Ham Co., Grainger and PETCO
HoneyBaked Ham Company Premium mailer delivers 7% response rate Situation HoneyBaked Ham does 65% of its sales around…
What clients really seek during performance contract talks
I can’t begin to tell you how many prospective clients have asked me if I was willing to…
Include growing number of mobile-only homes in your plans
eMarketer DAILY recently reported on new research that shows that an increasing number of Americans – 11 percent…