Data

Let’s face it, we direct marketers have a heck of a reputation issue to deal with. Sorry to…

Designed to help small and midsize businesses “get found online,” HubSpot officially launched its user-friendly Internet marketing system…

As this column went to press, speculation was mounting that Facebook was mulling tweaks to its controversial Beacon…

MailChimp has debuted Email Optimizer, an A/B split testing feature that lets subscribers test two e-mail subject lines…

 I recently moderated a panel discussion at the September Online Media, Marketing and Advertisement (OMMA) conference that took…

Over the past few weeks, I’ve had the opportunity to speak to a number of search newbies that…

Helzberg Diamonds, which has more than 270 stores nationwide, announced today that it has launched a new Web…

 Here’s a true story — the names have been changed to protect the guilty. A major retailer hires…

The marketing communications group Aegis Group plc. announced yesterday that it was in contract talks to acquire Mindblossom,…

Couch potato, slacker, money maker, tease – if those Web site visitors only knew what you called them.…