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The value of buyer vs. subscriber lists
CONTENDER Patrick Patten, VP of list brokerage, Statlistics More than 20 years of experience in list brokerage and…
DMNews debuts first DMNews/Pitney Bowes survey
The first DMNews/Pitney Bowes survey on direct mail and the environment suggests that consumers greatly overestimate the environmental…
Foley Hoag
Law firm welcomes Web visitors Approach: Law firm Foley Hoag LLP tapped agency Cramer to redesign its Web…
Frederick’s of Hollywood
Corset designs go viral Situation: This summer, Frederick’s of Hollywood was looking for a way to boost brand…
DMNews chats with Will Spivey, managing partner, Trone Inc.
Q: How does Trone operate its brand, public relations and direct marketing services under one roof? A: We…
The power of perception
As direct mail marketers face increasing concerns about the environmental impact of their products, addressing misinformation and stepping…
Add print to the integrated picture
Marketers are heralding the importance of multitouch campaigns. Our four experts discuss how to incorporate print into the…
SurfControl
Super theme yields super results Approach: With a budget of $48,000, Web security provider SurfControl and agency M7…
What are companies looking for in a chief marketing officer?
Christopher C. Nadherny, consultant, global executive search firm Spencer Stuart After conducting numerous recent CMO searches, there are…
Fashion’s hottest target
From high-end jeans and designer T-shirts to style-conscious suits and ties, it’s clear that men’s fashion is no…