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Customer Experience
1430 posts
Kind Words About DM News from Notable Readers
We’ve received some very gratifying comments about the DM News print edition in the past week. After reading…
Direct mail spending up 7.5 percent in 2006
Despite rising postal rates, higher raw materials costs and an increasing number of alternative channels, marketers continue to…
FTC’s Bogus Business Crackdown
The Federal Trade Commission yesterday announced the latest developments in its Project FAL$E HOPE$, a federal and state…
Vertical BTB search on the fast path
The number of business-to-business vertical search engines on the Internet increased by at least 26 percent in just…
Google Audio Ads begin testing period
Google Inc. has finally developed a radio advertising system called Google Audio Ads, which many have been anticipating.…
Rebecca Lieb named editor-in-chief of ClickZ Network.
CHICAGO — At SES Chicago, Incisive Media promoted Rebecca Lieb to editor-in-chief of the ClickZ Network. Ms. Lieb…
Hitwise says…
Search engines have accounted for 25.79 percent of visits going to the Hitwise Shopping and Classifieds category for…
Writing search engine-friendly copy
CHICAGO – In order to be found by search engines, it is important to use the right keywords.…
Introducing Jason McCabe Calacanis
The Keynote presentation at SES Chicago was a conversation between Danny Sullivan, of Search Engine Watch and Search…
Goodbye ClickShift and hello Dynamic Search
Effective today, WebTrends has acquired ClickShift. The ClickShift platform is designed to optimize across channels for portfolio-based optimization.…