Cassidy Set to Retire From DMA's Nonprofit Federation

Lee Cassidy, executive director of the Direct Marketing Association's Nonprofit Federation, is expected to announce his retirement today, effective Aug. 30.

For nine years, Cassidy served as executive director of the National Federation of Nonprofits, which merged with the DMA's Nonprofit Council in July 2000.

“While heading the National Federation of Nonprofits, he proposed and later helped passed reform legislation for revenue forgone, the federal appropriation that, for many years, supported nonprofit postage rates,” said DMA president/CEO H. Robert Wientzen. “Also, in 1998, Lee played a very active role in getting legislation passed that links nonprofit postage rates to the equivalent commercial rates for standard mail.”

With the DMA Nonprofit Federation, Cassidy instituted an Annual Western Nonprofit Conference to add to long-standing annual conferences for nonprofit groups in New York and Washington and increased registration at those two events. He is currently working on a series of seminars to bring fundraising expertise to smaller nonprofits.

The DMA is conducting a search for a new director.

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