Hitmetrix - User behavior analytics & recording

Case closed

The Office of the Attorney General of the State of Florida has closed the investigation and will dismiss its lawsuit against World Avenue USA LLC, (formerly NiuTech), dba The Use­ful and Niuniu Ji. The original suit alleged the company did not properly disclose the conditions and terms for receiving “free” promotional items in its online advertisements. WorldAvenue supports the finding and is working with the Attorney General to cre­ate standards and best practices for the online advertising industry.

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