Casa del Mar Beach Golf & Spa Resort in Los Cabos, Mexico, hired Madigan Pratt & Associates, Darien, CT, to create and execute a one-to-one marketing program.
The agency will handle all aspects of the resort's marketing. Starting with positioning, the tasks cover advertising, public relations, promotion, direct marketing, database analytics, Web site development and online marketing and measurement.
A hacienda-style resort, Casa del Mar has 56 rooms and suites overlooking the Sea of Cortez. There are two golf courses: El Dorado, a Jack Nicklaus Signature creation, and Cabo Real Golf Course designed by Robert Trent Jones.
Other hospitality clients in Madigan Pratt's portfolio include The Reefs in Bermuda and Nisbet Plantation Beach Club in Nevis.
