Carlson Marketing Group, a relationship-marketing firm, said yesterday that it will acquire rewards-based loyalty program and online currency provider Beenz.com.
Beenz.com discontinued operations and stopped honoring beenz, its online currency, Aug. 26. The company had offices in the United States, London, Tokyo and Hong Kong.
Financial terms of the deal were not disclosed.
Under terms of the acquisition, Minneapolis-based Carlson Marketing will buy the hardware and software assets of Beenz.com, its brand and all its intellectual property assets and patents.
The company said Beenz.com’s technology and intellectual property assets will be integrated into its Gold Points Rewards subsidiary. The unit provides consumer loyalty programs that reward members each time they use their Gold Points Rewards card at participating partners.
“The merging of Beenz’ patents with our existing proprietary technology opens a whole new frontier in building brand loyalty for our clients, particularly the packaged goods marketplace,” said Jim Ryan, Carlson Marketing’s president/CEO. “We’ve already begun to design several unique applications using Beenz’ technology for client programs.”
Ryan also said that Beenz.com’s system for developing on-package award codes will be used to expand Carlson Marketing’s Gold Points Rewards program internationally.