Marketing services firm Carlson Marketing Group, Minneapolis, said yesterday that it has entered into an agreement to acquire one-to-one pioneer Peppers & Rogers Group.
The companies will maintain their separate identities “but will collaborate on solution development in their clients' best interests,” Carlson said in a statement. Financial terms were not released.
“The business philosophies of our two companies are entirely complementary, and our coming together will create an entity that is unique in the marketplace,” Carlson president/CEO Jim Ryan said. “[Companies] want to see results, and they want one entity to be responsible for creating and delivering them.”
Founders Don Peppers and Martha Rogers coined the “one-to-one” phrase 10 years ago and authored several books on the subject.
“We have learned that for companies to implement high-impact customer-based initiatives, they require a clearly defined strategy that is supported by practical, measurable programs,” Rogers said in a statement. “The merger … allows us to deliver on this promise.”
Peppers & Rogers has more than 100 employees and will continue to operate from its Norwalk, CT, headquarters, Carlson said.
Earlier this month, Carlson bought Learning Solutions Group from Dove Consulting.