Caravelle Wine Selections LLC has appointed Catalyst International, Fairfield, CT, as its agency of record.
The agency will develop and implement integrated marketing programs for Caravelle's wine brands. The goal is to build brand awareness and educate both consumers and trade.
Founded in 1999, Caravelle is an importer and distributor of wine brands such as Chateau Mouton Rothschild, Mouton Cadet, Armagnac Sempe, Calem Ports, Grant Burge Wines, Rupert & Rothschild, Scialetti Sanmarco and Burgess Cellars.
The Caravelle win adds to Catalyst's roster of clients, which includes Pfizer, Western Union, IBM Corp., Danone, Kimberly-Clark Corp., Polar and GlaxoSmithKline. The agency also has offices in California and Florida.