Carat Interactive's Internet development practice won assignments for RadioShack, IGN Entertainment and The Mills Corp.
The three marketers had different tasks for the Boston agency. Carat created a Web site for RadioShack aimed at enthusiasts of radio-controlled cars for its Xmods RC Cars. Online ads and viral and direct marketing supported.
On the IGN account, Carat worked with the client's marketing and IT teams for a real-time reporting and analytics tool to market to partners and advertisers. The tool, GamerMetrics, helps partners and advertisers report on user trends and activity.
For Mills, Carat was charged with creating a corporate Web site that reinforced the client's position as a leading developer of retail and entertainment centers.
