West Marine, a retailer serving the recreational boating industry, has tapped Isobar agency Carat Fusion for search and affiliate marketing services.
The agency’s San Francisco office will offer search marketing services and its Los Angeles outpost is responsible for affiliate marketing. Billings or fees were not disclosed.
Carat Fusion is mandated to help West Marine increase online conversion for its e-commerce channels, including the Web site at www.westmarine.com.
West Marine, Watsonville, CA, has 400 stores nationwide and in Puerto Rico and Canada, selling boating supplies and accessories. The company also offers more than 50,000 products via its catalog and e-commerce operations.