Lexus and partner Monster Media dare onlookers to a high-tech game of chicken in a stunt that will stop both car and consumer in their tracks.
The safety message is confronting the consumer head-on by broadcasting interactive collisions on big screen displays. The campaign for the new Lexus RX 350 luxury SUV is featured on retail storefronts and on empty buildings throughout New York, Los Angeles and San Francisco over the next month.
