Hachette Filipacchi Media’s Car and Driver magazine has driven its content to the mobile channel.
Nellymoser, a mobile media and service delivery platform company, is producing the initiative for the title using its ASAO platform.
Readers can now get immediate access to auto news, reviews, alerts and photos from recent car shows.
Nellymoser’s clients include Warner Mobile Music, IGN, Billboard and Sony, all of which are now able to produce, distribute and monetize their digital assets.
The deal allows Hachette to have real-time access to their content that can be changed instantly and reach millions of mass-market mobile phones.
Car and Driver Mobile also provides automotive enthusiasts with a single, informative place to gather information about their favorite cars, keep up with automotive news, read the latest reviews and look up car specifications.
The mobile company will also offer advertising.
ASAO powers a broad range of mobile entertainment for on-device browsers, media players and applications in a secure environment, including on-demand video and music, ringtones, graphics, news, communities and other popular mobile and user-generated content.
For more information, visit www.nellymoser.com.
