NEW YORK — Here is a complete list of winners from the 22nd Annual Caples Awards, which were presented here last night:
Max Sackheim Award/Best in Show, First Place, Business – DM Standard, Title: Touchstone – Hello? Erm … Yes, Creative Director: Des Columb, Copy: Des Columb, Art: Stephen Doogan, Production: Frank Byrne, Agency: Dialogue Marketing Communications, Dublin, Client: Telecom Eireann
Courageous Client Award, First Place, Business – DM Dimensional, Title: Ash Brochure, Creative Director: Michael Newman, Copy: Jay Furby, Art: Steve Carlin, Agency: Saatchi & Saatchi, The Rocks, Australia, Client: No Frills Funerals
Consumer TV
First Place (tie), Title: Let’s Light This Candle, Creative Director: Bruce Lee, Copy: Todd Heyman, Art: Julie Lam, Production: Gary Streiner, Jamie Cohen, Agency: OgilvyOne, New York, Client: Ameritrade Online Brokerage
First Place (tie), Title: Language School, Creative Director: Bruce Lee, Copy: Todd Heyman, Art: Julie Lam, Production: Linda Rafoss, Agency: OgilvyOne, New York, Client: Ameritrade Online Brokerage
Second Place, Title: Stuart 2, Creative Director: Bruce Lee, Copy: Todd Heyman, Art: Julie Lam, Production: Linda Rafoss, Agency: OgilvyOne, New York, Client: Ameritrade Online Brokerage
Third Place (tie), Title: Faces in the Crowd, Creative Director: Richard Eber, Copy: Gary Scheiner, Art: Jeff Cameron, Agency: McCann Relationship Marketing, New York, Client: Ethicone Endo-Surgery
Third Place (tie), Title: From the Heart, Creative Director: Bruce Lee, Copy: Rick Rindel, Art: Carlos Torres, Production: Dan Hertzog, Agency: OgilvyOne, New York, Client: Procrit
Consumer TV – Nonprofit
Second Place (tie), Title: Multicharity Park Bench, Creative Director: Maria Phillips, Copy: Maria Phillips, Art: Chris Albert, Production: Sandra Money, Agency: WWAV Rapp Collins, London, Client: Legacy Appeals for 6 UK Charities
Second Place (tie), Title: OXFAM-Picture, Creative Director: Bob Nash, Copy: Lissette Teasdale, Production: Sandra Money, Agency: WWAV Rapp Collins, London, Client: OXFAM
Third Place, Title: ICRF Touching, Creative Director: Maria Phillips, Copy: Jonathan Bradley, Art: Peter Blake, Production: Sandra Money, Agency: WWAV Rapp Collins, London, Client: Imperial Cancer Research Fund
Consumer – Electronic Interactive
First Place, Title: Wildfire, Creative Director: Dan Douglass, Copy: Lou Hart, Art: Andy Glynn, Agency: DP&A, London, Client: Orange PLC
Second Place, Title: Introduce and Market Products, Creative Director: Leslie Godbe, Art: Georgann Cartwright, Production: Norene Sandifer, Agency: Godbe Communications, Halfmoon Bay, CA, Client: The Ferret Company
Third Place, Title: Alles-Ka.De, Creative Director: Petra Lewin, Copy: Heiko Walkenhorst, Art: Karo Bradler, Jutta Storz, Production: Petra Bernwinkler, Agency: Wunderman Cato Johnson, Frankfurt, Client: Ford Werke AG, Cologne
Consumer Print
First Place, Title: Tiny Breakthrough, Creative Director: Richard Eber, Copy: John Steinhardt, Art: Herb Passberger, Production: David Zink, Agency: McCann Relationship Marketing, New York, Client: Mammotome Breast Biopsy/Ethicon Endo-Surgery
Second Place (tie), Title: Cow, Creative Director: Bruce Lee, Copy: Todd Heyman, Adam Reinstein, Art: Janet Penello, Agency: OgilvyOne, New York, Client: College Quest, Peterson’s
Second Place (tie), Title: Jetstream, Creative Director: Graham Fordyce, Copy: Nick Ward, Art: Kim Feasey, Agency: Saatchi & Saatchi Direct, Wellington, New Zealand, Client: Telecom New Zealand
Third Place (tie), Title: Shark, Creative Director: Bruce Lee, Copy: Todd Heyman, Adam Reinstein, Art: Janet Penello, Agency: OgilvyOne, New York, Client: Peterson’s College Quest
Third Place (tie), Title: Cram, Creative Director: Joe Cupani, Copy: Scott Carlton, Doug Feinstein, Art: Shawn Kelly, Jane Walsh, Production: Savery Moore, Agency: Wunderman Cato Johnson, New York, Client: Amtrak
Consumer – DM Standard
First Place (tie), Title: Cars, Prepare for Extinction, Creative Director: Carol Worthington Levy, Copy: Otis Maxwell, Art: John Espinoza, Robert McKim, Production: Patty Hartmann, Agency: MS Database Marketing, Los Angeles, Client: American Isuzu Motors
First Place (tie), Title: Wanderlust, Creative Director: Kerry Feuerman, Copy: Randy Belcher, Gary Herman, Art: Constance Eisele, Aurica Green, Production: Del Stephens, Agency: The Martin Agency, Richmond, VA, Client: Saab Cars USA
Second Place (tie), Title: Oceania, Creative Director: Roddy Kerr, Arthur, Parshotam, Copy: Drew Forsyth, Art: Carl Knapper, Agency: Lowe Direct, London, Client: Saab Great Britain
Second Place (tie), Title: Hurrah, Creative Director: Nick Moore, Copy: Andy Hepburn, Art: Kim Woodrow, Agency: Barraclough Hall Woolston Gray, London, Client: Volkswagen UK
Third Place (tie), Title: The Big Gripper, Creative Director: Carol Worthington Levy, Copy: Otis Maxwell, Art: Robert McKim, Production: Patty Hartmann, Agency: MS Database Marketing, Los Angeles, Client: American Isuzu Motors
Third Place (tie), Title: Inflatable Dartboards, Creative Director: Andrew Hockley, Peter Stevenson, Copy: Ben Guice, Art: Tanya Michaelides, Dave Scott, Production: Libby McMeekin, Agency: Clemenger Direct Party Ltd., Melbourne, Australia, Client: Telstra
Consumer – DM Dimensional
First Place, Title: Chevrolet Corvette Conversations, Creative Director: Anne Moore, Sue Logar, Copy: Anne Moore, Art: Joe Pas, Production: Jim Moore, Agency: Campbell-Ewald, Warren, MI, Client: Chevrolet
Second Place (tie), Title: Photo Album, Creative Director: Tom Chung, Chris Noury, Copy: Jim Mazzola, Art: Jane Fantuzzo, Agency: Clarion, Client: Club Sunterra, Sunterra Resorts
Second Place (tie), Title: Wildfire, Creative Director: Dan Douglass, Copy: Lou Hart, Art: Andy Glynn, Agency: DP&A, London, Client: Orange PLC
Third Place (tie), Title: Alles Ka?, Creative Director: Petra Lewin, Copy: Heiko Walkenhorst, Art: Jutta Storz, Production: Astrid Hirtz, Agency: Wunderman Cato Johnson, Frankfurt, Client: Ford Werke AG, Cologne
Third Place (tie), Title: Propel Yourself, Creative Director: Pam Spence, Derek Moore, Copy: John Claxton, Pam Spence, Art: Doug Behm, Kate Davis, Production: Jana Rolnik, Agency: FCB Direct, Chicago, Client: The Gatorade Co.
Consumer – DM Retention
First Place, Title: Let’s Do Lunch, Creative Director: Dan Douglas, Copy: Lou Hart, Art: Andy Glynn, Agency: DP&A, London, Client: Orange PLC, Orange Mobile Phones
Second Place, Title: Survival, Copy: Paul Readman, Art: Stephen Broadhurst, Production: Stephen Thomson, Agency: WWAV Rapp Collins Scotland, Edinburgh, Scotland, Client: Tennent Caledonian Breweries
Third Place (tie), Title: From Current Mini to New Mini, Creative Director: Pamela Craik, Copy: Terence Bly, Pamela Craik, Art: Chris Jones, Peter Vincent, Agency: Craik Jones Watson Mitchell Voelkel Ltd., London, Client: Mini Cars UK
Third Place (tie), Title: Common Sense, Creative Director: Carol Fiorino, Holly Pavlika, Copy: Jeremy Feldman, Art: Bob Buzas, Production: Lou Harris, Gina Vilardi, Agency: Lowe Fox Pavlika, New York, Client: RCN Phone, Cable, Internet
Consumer – DM Catalog
First Place, Title: “Shop-O-Matic” Holiday Catalog, Creative Director: Paul Huber, Copy: Alexandra Tyler, Art: Don Lucchesi, Production: Lynn Mire, Agency: Miller/Huber Relationship Marketing, San Francisco, Client: Levi-Strauss & Co.
Second Place (tie), Title: Chevrolet 2000 Tracker Mailer Brochure, Creative Director: Ann Phipps, Ken Welch, Copy: Dana Friday, Art: Priscilla Mead, Production: Rick Bouza, Agency: Campbell-Ewald, Warren, MI, Client: Chevrolet
Second Place (tie), Title: Adventures Catalogue, Creative Director: Pamela Craik, Copy: Pamela Craik, Art: Chris Jones, Production: Laurence Slater, Agency: Craik Jones Watson Mitchell Voelkel, London, Client: Land Rover, UK
Consumer – Collateral/Alternative
First Place, Title: Will to Win Athlete Program, Creative Director: Ken Muir, Copy: Dan Von Der Embse, Art: Mark Myers, Production: Jana Rolnik, Agency: FCB Direct, Chicago, Client: The Gatorade Co.
Second Place, Title: Customer Loyalty Inserts, Creative Director: Dan Douglass, Copy: Alex Bass, Claire Huddart, Kay Schlich, Art: Dave Edwards, Andy Glynn, Colin Rayment, Production: Angus Peters, Jeremy Sharman, Agency: DP&A, Client: The Goldfish Credit Card, Goldbrand Development
Third Place, Title: The Wall, Creative Director: Carol Fiorino, Copy: Paul Simchak, Art: Deb Hiller, Production: Bonnie Gaynor, Agency: Lowe Fox Pavlika, New York, Client: RCN Phone, Cable, Internet
Consumer – Outdoor
Third Place, Title: It’s Me Versus, Creative Director: Bruce Lee, Copy: Todd Heyman, Art: Julie Lam, Krista McGlohon, Armando Saja, Agency: OgilvyOne, New York, Client: Ameritrade Online Brokerage
Business – TV Long-Form/Infomercial
Third Place, Title: Behind the Seas, Creative Director: Bill Whitney, Leo Zanis, Copy: Perri Feuer, Production: Sheran James, Agency: Rapp Collins Worldwide/Hawthorne Direct, Fairfield, IA, Client: U.S. Navy
Business – Print
Third Place (tie), Title: Hot Dog, Creative Director: Joe Cupani, Copy: Lonnie Rankin, Peter White, Art: Duane Wirak, Gary Bucca, Agency: Wunderman Cato Johnson, New York, Client: Dow Jones
Third Place (tie), Title: YesMail Intro Campaign, Creative Director: David Ayers, Copy: Rick Davis, Art: Ed Han, Production: Mike Kohler, Agency: FCB Direct, Chicago, Client: YesMail.com
Business – DM Standard
First Place, Title: Touchstone – Hello? Erm … Yes, Creative Director: Des Columb, Copy: Des Columb, Art: Stephen Doogan, Production: Frank Byrne, Agency: Dialogue Marketing Communications, Dublin, Client: Telecom Eireann
Second Place, Title: Muskrat Love, Copy: Charles K. Youel, Art: Chuck Abrams, Cathy Challman, Production: Valerie Fretland, Agency: Martin/Williams, Client: 3M Dental Products
Third Place (tie), Title: Yellow Pages – Sector Mailing, Creative Director: Bob Nash, Copy: Richard Mitchell, Art: Neil Redding, Agency: WWAV Rapp Collins, London, Client: Yellow Pages
Third Place (tie), Title: Primer, Creative Director: Shelley Lanman, Tomas Mendez, Carole Weitz, Copy: Tomas Mendez, Michael Parrot, Art: Jay Parsons, Agency: DraftWorldwide, New York, Client: Compaq Computer Corp.
Third Place (tie), Title: Quick Demonstration, Creative Director: Randy Belcher, Copy: Gary Herman, Art: Ken Spera, Production: Marge Hickman, Agency: The Martin Agency, Richmond, VA, Client: PageNet
Business/Nonprofit – DM Standard
First Place, Title: Paint the Town Red, Creative Director: Nick Moore, Copy: Chris Lapham, Art: Debbie James, Agency: Barraclough Hall Woolston Gray, London, Client: Persil & BHWG Fundraising for Comic Relief
Second Place, Title: The Most Outstanding Social Event of the Year, Creative Director: Alan Munro, Copy: Alan Munro, Art: Amanda Flewitt, Production: Bobby Lovie, Agency: Carlina Responsive Advertising, Edinburgh, Scotland, Client: DMA, Scotland
Third Place, Title: Monopoly Pensions, Creative Director: John Sheridan, Copy: John Sheridan, Production: Les Peacock, Agency: JDA, Bradford, UK, Client: Department of Social Security
Business – DM Dimensional
First Place, Title: Ash Brochure, Creative Director: Michael Newman, Copy: Jay Furby, Art: Steve Carlin, Agency: Saatchi & Saatchi, The Rocks, Australia, Client: No Frills Funerals
Second Place (tie), Title: America’s Cup 2000 Launch, Creative Director: Joe Holden, Copy: Andrew Mitchell, Art: Gavin McLeod, Production: Fleur Head, Agency: Rainger Direct Marketing, Aukland, New Zealand, Client: Television New Zealand
Second Place (tie), Title: Shirt, Creative Director: Graham Mills, Jack Nolan, Copy: Matt King, Art: Chris Badger, Agency: Wunderman Cato Johnson, Client: Dupont Tyvek
Third Place, Title: What Is the Link Between France and Spain and Portugal …, Creative Director: Victoria Segovia, Copy: Antonio Bonachera, Art: Cristina Rodriguez, Production: Jose Luis Gonzalez, Agency: OgilvyOne Worldwide, Madrid, Client: Seur Internacional
Business – Collateral/Alternative
Third Place, Title: Bold Makes Sense, Creative Director: Andrew Hockley, Copy: Ben Guice, Art: Tanya Michaelides, Production: Peter Stevenson, Agency: Clemenger Direct Party Ltd., Melbourne, Australia, Client: Pacific Access
Business – Outdoor
Second Place, Title: Shower Boy, Creative Director: Rene Lehouillier, Copy: Eric Dome, Mark Millar, Art: Jill McClabb, Jason McQuoid, Production: Terry Dannenberg, Agency: OgilvyOne, New York, Client: IBM
Third Place, Title: Bulge, Art: Rod Marsh, Production: Pamela Kelman, Agency: Jones Mason Barton Antenen, London, Client: Compaq
Consumer – Campaign/Single Medium
First Place, Title: Tales of Ameritrade, Creative Director: Bruce Lee, Copy: Todd Heyman, Art: Julie Lam, Production: Jamie Cohen, Gary Streiner, Agency: OgilvyOne, New York, Client: Ameritrade Online Brokerage
Second Place (tie), Title: Allianz Go Future 1999, Creative Director: Sabine Kohler, Copy: Anja Niekerken, Art: Sandra Mass, Production: Wolfgang Friess, Agency: MSBK, Team Dialog Marketing GMBH, Hamburg, Germany, Client: Allianz Versicherungs-AG
Second Place (tie), Title: 9-5 Wagon Lunch, Creative Director: Kerry Feuerman, Copy: Valerie Foley, Cedric Giese, Art: Michael Fox, Aurica Green, Production: Debbie Andrews, Agency: The Martin Agency, Richmond, VA , Client: Saab Cars USA
Third Place (tie), Title: Lease Retention Series, Creative Director: Kerry Feuerman, Copy: Randy Belcher, Valerie Foley, Gary Herman, Art: Constance Eisele, Aurica Green, Production: Debbie Andrews, Del Stephens, Agency: The Martin Agency, Richmond, VA, Client: Saab Cars USA
Third Place (tie), Title: The Sensible Alternative, Creative Director: Randy Belcher, Mike Hughes, Copy: Randy Belcher, Art: Ken Spera, Agency: The Martin Agency, Richmond, VA, Client: Geico Direct Auto Insurance
Consumer/Nonprofit – Single Medium
Third Place, Title: Wear and Care TV, Creative Director: Nick Moore, Copy: Chris May, Art: Mark Dudley, Agency: Barraclough Hall Woolston Gray, Client: British Red Cross
Consumer – Multimedia
Second Place, Title: The Integrated Relaunch of the Bulletin, Creative Director: Matt McGrath, Copy: Matt Keon, Matt McGrath, Rob Morrison, Art: Mark Dove, Denise Hallam, Production: Danielle Bassil, Nichole Lambert, Agency: George Patterson Bates, North Sydney, Australia, Client: The Bulletin Magazine, ACP Publishing
Third Place (tie), Title: Ed & Joe, Creative Director: Derek Moore, Copy: Brian Grady, Art: Chris Barsanti, Production: Kurt Miller, Agency: FCB Direct, Chicago, Client: Blue Cross Blue Shield of Florida
Third Place (tie), Title: Benjamin Hotels-Guest Preferences, Creative Director: Carol Fiorino, Copy: Elizabeth Geiger, Art: Janice Cincotta, Production: Bonnie Gaynor, Agency: Lowe Fox Pavlika, New York, Client: Manhattan East Suite Hotels
Business – Campaign/Single Medium
First Place, Title: Blue Highway Campaign, Creative Director: Derek Moore, Copy: Pam Spence, Art: Cory Kammer, Production: Melissa Clemente, Agency: FCB Direct, Chicago, Client: Goodyear Card, SPS Payment Systems
Second Place, Title: Imagine Who, Creative Director: Douglas Penman, Copy: Mark Cimarosti, Art: Darren Martin, Production: Jon Keppell, Agency: EURO RSCG Partnership, Sydney, Australia, Client: Top Jobs on the Net
Third Place, Title: Royalty/Volatility/Banks, Creative Director: Joe Cupani, Copy: Gary Bucca, Lonnie Rankin, Art: Peter Watson, Peter White, Agency: Wunderman Cato Johnson, New York, Client: Dow Jones
Business – Campaign/Multimedia
First Place, Title: 1999 Echo Awards Call for Entry, Creative Director: Richard Eber, Copy: Larry Laiken, Gary Scheiner, Art: Herb Passberger, Production: Rhonda Wasserman, Agency: McCann Relationship Marketing, New York, Client: Direct Marketing Association
Third Place (tie), Title: Runaway Train, Creative Director: Joe Page, Jaki Suter, Copy: Chris Wright, Art: Michelle Mayernik, Production: Susan Collins, Agency: BrannBlau, Wilton, CT , Client: Bell South
Third Place (tie), Title: Compaq Renaissance Education, Conference Campaign, Creative Director: Andrew Ayers, Copy: Andrew Ayers, Bridget Short, Art: Belinda Gillion, Production: Andy Wilson, Agency: Rapp Collins New Zealand, Auckland, New Zealand, Client: Compaq Computer New Zealand
Business/Nonprofit – Campaign/Multimedia
Second Place, Title: Brighten the Life, Creative Director: Andrea Trotenberg, Copy: Anne Matheny, Art: Therese Maginot, Production: Tiziana Imbrogno, Agency: Rapp Collins Worldwide, Chicago, Client: Children’s Memorial Hospital
Third Place, Title: Monopoly Pensions, Creative Director: John Sheridan, Copy: John Sheridan, Art: Richmond Denton, Production: Les Peacock, Agency: JDA Bradford, UK, Client: Department of Social Security Honorees
Andi Emerson Award, Pam Larrick, President and Chief Operating Officer, McCann Relationship Marketing Worldwide, New York
Irving Wunderman, Award, Chris Jones, Creative Director, Craik Jones Watson Mitchell Voelkel, London
In Memoriam, Ben Guice, Copywriter, Clemenger Direct, Melbourne, Australia
