After 22 years, The John Caples International Awards has decided to change its policy regarding production managers as well as the number of professionals who can be listed with each show entry.
The Board of Directors said it has adopted a measure, effective immediately, that will allow production managers to be among those eligible to receive the award. Caples' board members supporting the measure maintained that production was an increasingly integral part of the creative process — a position that eventually led to a unanimous decision to begin recognizing their contributions.
In addition, the organization said that it would no longer allow entire creative departments to list themselves on every entry presented for consideration.
The Call for Entries for the 1999 Caples Awards for single entries and single medium campaigns will now be limited to: one creative director, two art directors, two copywriters and one production manager. For multimedia campaigns: two creative directors, three art directors, three copywriters, and two production managers.