The agency, which won a competitive review for the account, will handle all creative and production tasks, said Price Anderson, VP of sales and marketing at DirectMail.com. The goals of the hire are to increase both response rate and donation amounts, he added.
The nonprofit will use DirectMail.com’s GeoSelector tool, which enables data overlay and geotargeting, to send mail to donors and prospects, Anderson said.
Geotargeting is particularly important for the group because its donors are only from the immediate Washington DC area, he continued.
The organization will mail donors monthly and prospects three times during the first year, assuming the first mailing generates the expected results, Anderson said.
“We’re doing both acquisition and donor mailings, and for both we’re making certain we’re matching the offer with the audience,” he said.
Anderson declined to specify the account’s budget.
Representatives from Capital Hospice could not be reached by press time.
DirectMail.com acquired Eagle Direct last month.