Cannes Lions 2018: A Complete Guide for Marketers

Cannes Lions 2018, one of the biggest celebrations of entertainment, film, marketing and advertising, kicked off this Monday. Here’s everything marketers need to know to make the most out of this year’s event — from must-see panels, notable speakers, and how to catch highlights if you can’t make the show yourself. 

When is Cannes Lions 2018?

Cannes Lions 2018 runs from Monday, June 18, to Friday June 22. 

If you’re traveling to the festival, click here for accommodation information and other services to help you get to the festival site.

How can I watch highlights of the Cannes Lions festival?

Can’t make it to the event this year? Cannes Lions will be live streaming presentations on their YouTube channel throughout the event.

For a full collection of streamed events, click here. You can also purchase a digital pass to experience the event online at any time.

What are the tracks at Cannes Lions 2018?

This year, the Cannes Lions festival is broken up into nine different tracks, with panels, presentations, and insights from hundreds of speakers from around the world. Here’s a breakdown of what to expect, with some suggestions on what marketers should look forward to most:

Communication

Speakers at a glance:

Glen Hartman, Accenture

Keith Weed, Unilever

Robert Wong, Creative Lab, Google

Steve Vranakis, Creative Lab, Google

Presentations we like:

Has Advertising Lost its Sense of Humour?

‘Made in China:’ Changing Global Perspectives of Chinese Brands

A World of Digital Innovation From China

Rebecca Minkoff on Modern Brand Building

How A Chicken Salesman Predicted the Future of Modern Media

Redefining Miss America in the Age of #MeToo

Click here for full track agenda

Craft

Speakers at a glance:

Andrew Robertson, BBDO

Piyush Pandey, Ogilvy

Hernan Lopez, Wondery

David Droga, Droga5

Presentations we like:

Unfaking It: How IKEA is Keeping It Real

Sex, Drugs and Rock ‘n Roll In Advertising

Putting Craft at the Heart of Creative Work

Click here for full track agenda

Entertainment

Speakers at a glance:

Warren Littlefield, HULU

Conan O’Brien, Comedian

Samira Wiley, Actress

Zoe Stainsby, Fuse

Presentations we like:

The Future of Storytelling: Engaging and Influencing Next-Gen Audiences

Future Five: Brands Using their Voice to make a Difference

15 Things We Learned About Branded Entertainment

Demonstrating ROI in Music and Brand Partnerships

Defining the New Relationship Between Artists and Brands

Click here for the full track agenda

Experience

Speakers at a glance:

Angela Ahrendts, Apple

Tor Myhren, Apple

Claudia Willvonseder, IKEA

Presentations we like:

What’s Coming Next in Branded Consumer Experience?

Reimagining the Retail Experience

eCommerce Safari: How L’Oréal Trailblazed the Online Beauty Market

Click here for the full track agenda

Good

Speakers at a glance:

Alex Weller, Patagonia

Tiffany R. Warren, Omnicom

Issa Rae, CoverGirl

Presentations we like:

Diversity – a Values Issue and Business Imperative – Requires Bold Action

Addicted to Likes: Consumers in the Age of Attention Armageddon

The Power of Big Tech Platforms

Click here for the full track agenda

Health

Speakers at a glance

Alison Lewis, Johnson & Johnson

Margaret Coughlin, Mount Sinai Health Services

Presentations we like

Johnson’s Reinvention in an Age of Skepticism

ALS: From Ice Bucket Challenge to Hope and Mobile Engagement

Click here for the full track agenda

Impact

Speakers at a glance:

Jason Heller, McKinsey and Company

Jason Levine, Mondelez

Sarah Hofstetter, 360i

Presentations we like:

Lessons from the World’s Best Campaigns

The Future of Strategy

Chief Marketers’ Learnings From Cannes Lions

Upstream Creativity – The Effectiveness of Great Branding and Innovation

Making More Effective Mobile Creative

Click here for the full track agenda

Reach

Speakers at a glance:

Susan Wojcicki, YouTube

Amy Nelson, The Riveter

Carla Buzasi, WGSN

Presentations we like

Meaningful Connections Across Print, Digital, Film, Music and Entertainment

Fearless Change: A New Era of Boundary-less Marketing

A CMO’s Zeitguide to What Matters

Click here for the full track agenda

Innovation

Speakers at a glance:

Bastien Schupp, Renault

Scott Galloway, NYU Stern

Yogiraj Graham, Intel

Presentations we like:

Is Technology the Downfall or Saviour of Creativity?

How Will AI Shape the Future of Hollywood?

Why Blockchain Has the Potential to Change Advertising Forever

How to Deliver ROI on an Augmented Reality Campaign

Click here for the full track agenda

What are you most excited to see at Cannes Lions 2018 this year? Let us know in the comments below!

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