Anti-fraud platform Pixalate today introduces a hardware solution for programmatic advertisers that it’s hailing as a watershed product in ad fraud prevention. It accesses Pixalate’s database of acknowledged robot domains before an ad is served, bypasses them, and saves clients tons of wasted media dollars.
Called the Security Threat Intelligence Dome, the hardware appliance enables the blocking of botnets, DDoS attacks, malware, phishing assaults, compromised IPs and URLs, and suspicious proxies—all before bidding and optimization activity begins.
“It’s been a big problem for marketers, because we currently deal with the issue in a reactionary way. You can’t determine whether the receiver of the ad is human until after the ad is served,” says Pixalate VP of Product Khalid Razzaq. “We’re offering a completely different approach. Ours is a repetition mechanism that looks at millions of IP addresses and identifies the ones depositing malware.”
The Security Dome does this by connecting users to Pixalate’s Global Fraud Threat Intelligence Cloud, an ongoing scanner that crawls 15 million domains and evaluates 350 million IPs every month. “This constant monitoring is the most critical part of the service we offer,” Razzaq says. “Hackers are very intelligent. They won’t use the same IP addresses. It’s very important that the list is constantly being updated.”
