Blackberry’s is an interesting story in the expansive—and oftentimes tumultuous—mobile technology narrative, and has been for several years now. Once the high king of mobile tech, the manufacturer has struggled to find a comfortable niche in a mobile world dominated by Apple, Google, Microsoft, and Samsung.
Now, with the release of the Blackberry Passport, the company appears to be having another go at carving its place in the mobile market. With the Passport’s $600 off-contract price, the apparent failure of the more ambitious Amazon Fire Phone, and recent release of Apple’s iPhone 6, time will soon tell whether the device commands consumers’—and marketers’—financial attention.
BlackBerry announces new phone. Nobody cares.
— zuberot (@zuberot) September 24, 2014
— Crisis (@camidlifecrisis) September 24, 2014
Hollup! Did Blackberry really create the first true keypad touch screen?! Don’t call it a comeback
— Uncle Larry (@iamtjones) September 24, 2014
Blackberry is reachin’ ?
— Rena?? (@RenaFace) September 24, 2014
“@saschasegan: It says something that as I was reviewing the iPhone 6, I kept turning to the BlackBerry Passport to read my email.”
— Robert Gipe (@giper54) September 24, 2014
Damn it @BlackBerry. I can’t stay mad at you. Was sad to lose my Z10 but this new Passport is amazing.
— SensChirp (@SensChirp) September 25, 2014