Can Blackberry’s New Device Find a Place in Today’s Crowded Mobile Market?

Blackberry’s is an interesting story in the expansive—and oftentimes tumultuous—mobile technology narrative, and has been for several years now. Once the high king of mobile tech, the manufacturer has struggled to find a comfortable niche in a mobile world dominated by Apple, Google, Microsoft, and Samsung.

Now, with the release of the Blackberry Passport, the company appears to be having another go at carving its place in the mobile market. With the Passport’s $600 off-contract price, the apparent failure of the more ambitious Amazon Fire Phone, and recent release of Apple’s iPhone 6, time will soon tell whether the device commands consumers’—and marketers’—financial attention.

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