Co-marketing agency J.Brown/LMC Group has announced the creation of a new promotion division to be called J.Brown/Promotion, which will be headed by president Karen Koslow. The newly created firm will be The Campbell Soup Co.'s agency-of-record for mega-events.
Kevin Tripp, director of consumer promotions at Campbell, said the company selected J.Brown/Promotion because of the company's industry leadership in co-marketing.
Campbell's mega-events focus on brand promotions of product names such as Red & White Label Soups, V-8, Prego and Splash.
J.Brown/Promotion's Koslow was formerly senior vice president/director of strategic promotional marketing in the New York office of Wunderman Cato Johnson. Her portfolio includes Citibank, Nabisco, Kellogg, Ericsson, British Airways, Lipton, M&M/Mars and IBM. She started her career with Nestle Foods Co. in brand management working on promotional campaigns for Nestle Crunch, Nestea, Nescafe and Toll House Morsels.