Campaign Monitor today announced what it claims is the first transactional email service designed and built for marketers. The new service is built directly into Campaign Monitor’s existing platform.
The service aims to allow marketers to make every email a branded experience, with features such as a drag-and-drop email builder, out-of-the-box mobile readiness, optimization and testing tools, advanced personalization and segmentation, and rich reporting.
“Until now, marketers haven’t had the self-service email marketing technology to design and personalize every customer-facing email,” said Kraig Swensrud, the company’s CMO, in a statement. “With Campaign Monitor’s new transactional email service, millions of marketers globally are now empowered to turn every customer email into a personalized, branded conversation.”