Software provider CallidusCloud today released a Big Data solution for sales organizations called Thunderbridge.
Hailing the introduction as a first-of-its-kind—since most Big Data solutions are aimed at marketing professionals—Callidus explains that Thunderbridge captures critical sales and marketing data across the “lead-to-money” cycle and provides bolts of insight along the way.
“Big Data is only relevant if it provides value through actionable insight and this is where Thunderbridge comes in,” said company President and CEO Leslie Stretch in introducing the product at Callidus’s annual customer conference in Las Vegas. “We sifted through the complexities of Big Data [to find] historical data to make quicker, more accurate business decisions and speed up the sales process.”
Callidus also announced the addition of a revenue management solution to its Lead to Money Cloud that monitors leads, quotes, and contracts to aid managers in making pricing decisions to optimize revenue.
“Many organizations struggle to accurately understand the critical business drivers affecting revenues,” said SVP and CTO Jimmy Duan.