The Direct Marketing Association recently signed publishing company Cadmus Custom Publishing, Boston, to produce its quarterly magazine, The DMA Insider.
Last fall, the DMA released the first issue of the magazine to its 30,000 domestic and international members. A spokesman said the DMA wasn't displeased with the previous publisher, Decker, Decker & Associates, New York, but wanted to take the magazine in a new direction. The 52-page magazine focuses on trends, techniques and issues affecting direct marketing. The fall issue will be the first by Cadmus.
“The magazine focuses a lot on the big names within the industry,” said Kevin Miller, design director at Cadmus. “We felt that there wasn't enough exploitation of that on the cover. It is an industry with a long history. Our feelings were that the magazine wasn't portraying it the way it should have been. It is constantly changing, and the readers have to feel as if they are getting important news, information and good tips from what they are reading.”
The agreement is for one year. Other magazines that Cadmus produces are Professional Collector, for Western Union and Living Healthy, for Blue Cross Blue Shield Michigan.