Companies certainly have an appetite for technology.
According to a recent study by Ascend2, nearly two thirds (64%) of the 215 marketing, sales, and business professionals surveyed say they’re increasing their marketing technology budgets. And why wouldn’t they? The company’s “Marketing Technology Strategy Survey Summary” report unveils that 73% of respondents consider their marketing technology successful at achieving objectives, and 87% say technology is boosting their company’s marketing performance.
Email marketing technology seems to be the real meat in the technology stack—with 82% of professionals claiming to use it; however, tools for social media marketing (67%), marketing analytics (60%), and CRM/sales automation (54%) are also adding flavor to the mix.
Unfortunately, challenges like integration complexities and inadequate budgets/resources can leave professionals in a real pickle. But, if employees use a combination of in-house and outsourced resources, then they can still take a bite out of technology and eat up its benefits, including increased sales and leads.
Note: Numbers may add up to more than 100% due to rounding.
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