Business Wire introduces social media analytics for press releases

Companies will now be able to track the impact and reach of their own press releases through Business Wire’s social media analytics reports.

The reports, powered by real-time social analytics platform NUVI, will enable companies issuing press releases through Business Wire to track social media mentions, gather sentiment analysis, and identify major influencers and geographical hotspots. Data can be pulled from a wide range of sources,  including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, Flickr and more than 3 million RSS feeds.

“Business Wire’s NewsTrak measurement reports already give our members extensive analytics on the impact and coverage resulting from their news.” said Laura Sturaitis, Business Wire’s EVP of media services and product strategy in a press release. “Adding NUVI’s social monitoring data gives communication professionals the ability to identify and engage with influencers, to discover which PR messages are resonating online and to engage with their followers and brand fans as well as the media reached through Business Wire’s powerful global news network.”

Here’s a look at what a social analytics report for a press release will look like:

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