Soda manufacturer 7UP is launching a viral e-mail campaign that extends its latest “Burping bunnies” TV commercial, in which a woman discovers that bunnies have eaten both her fruit and her 7UP — due to its all-natural flavors.
The Bunny E-Burp application, created with Oddcast, lets consumers create personalized virtual bunnies and send them to friends and families via e-mail. While visiting the site, consumers can also download a coupon for a free 2-liter or 20-oz bottle of 7UP when they buy another in an equivalent size.
