Hitmetrix - User behavior analytics & recording

B-to-b marketing roundtable

B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant.

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